It sounds so obvious that we need to have meetings with talking facts. But did we? I remembered my last marketing meetings, I heard more adjectives than numbers; The demands are strong, our brand image is being recognized, and customers are happy. Perhaps they are facts, but we define the…


With the booming of startups, writing business plans becomes an essential skill for most business persons. Many tools help us to create a sound business plan, such as business canvas, SWOT analysis, and five forces analysis. But, after creating, how might we evaluate it?

Use one criterion to check: Consistency…


Using Failure As Stairs to Success!

What is design thinking? Is it a process? A methodology? Or a cult? We understand its process easily: Empathy-Define-Ideate-prototype-Test. Everyone can learn it like learning our ABCs, but, when it comes to the real world with real challenges, it doesn’t look that promising, especially for Asian companies. Why?

Before revealing…


Not just having a big party

Have you ever felt that your company doesn’t respect and reward your hard works? Have you ever felt that your company rewards others more than you? Have you ever felt that you are not valuable in the company?

To avoid these kinds of cases…


You always can find the similar stuff, but with much higher higher quality!

Now, we are at Hoan Kiem Lake, Hanoi. Legend says, after winning the war, the emperor returned the magic sword back to the golden turtle god living in this lake. Hoan Kiem means returing the sword. Here…


Good souvenir connects you emotionally

How do you rate which countries are the best to visit? One of my criteria is souvenir shopping. Souvenirs have to be cultural, unique and attempting. I love souvenirs!!! However, only the great souvenirs make connection with you emotionally.

Istanbul, the bridge between the east…


A true souvenir connects your space with the local feelings.

I always have passion collecting cutural art crafts, especially unique and quality ones.They are like a space transporter that brings me back to the exocitc places.

Vietnam has its own rich culture, mixed by local minoroties people, Vietnamese, Chinese, French…


2 X 2 Matrix for time evaluation

“Five hundred twenty-five thousand Six hundred minutes, how do you measure, measure a year?’’. And ‘’ how about love?’’ This is ‘’ Season of love’’ from ‘’ Rent’’. I agree that we can measure our time with love. …

Mr. So Now What

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